Great Smoky Mountain wildfire

Media relations are key to handling communications during a crisis and recovery. As the City of Gatlinburg Public Information Officer and CVB Public Relations Manager, Marci Claude has walked the line between government communications and destination PR and marketing. She will share her experiences on balancing government communications and changing public perception in the wake of the 2016 Great Smoky Mountains National Park fire.

You don’t need to be a PRSA member to attend this event.

Register here to join us April 4 at 11:30 a.m. at Mountain City Club.