Evaluation Best Practices

Aubrey Henriksen, evaluation coordinator for Creative Discovery Museum, will give you some nuts and bolts advice on best practices in evaluation. You’ll learn strategies for developing good evaluation questions and collecting data in creative ways that go beyond the traditional pen and paper survey. Monitoring and measuring programs are essential for long-term success. Aubrey will cover best practices for measuring the customer experience, developing targeted markets and working to determine if complaints are representative of a larger public relations problem.

Aubrey Henriksen is an experienced educator and evaluator with a passion for studying how children’s museums promote high-quality play behaviors. She is skilled in evaluation project design and management, statistical data analysis, and presenting data effectively. She is currently the evaluation coordinator for Creative Discovery Museum, and she is pursuing a master’s degree in research psychology at the University of Tennessee at Chattanooga. Previously she has spoken on evaluation and measurement at the American Association of Museums, The Association of Children’s Museums and the Chatt Evaluation Group.

You don’t need to be a PRSA member to attend this event.

Join us Wednesday, Aug. 1 at the Mountain City Club from 11:30 a.m. to 1 p.m. Register here.