Wednesday, May 1, 2019
Networking begins: 11:30AM
Program begins: Noon
Mountain City Club
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Each year, the Silver Anvil Awards recognize the best public relations campaigns. In 2018, Chattanooga’s own BlueCross BlueShield of Tennessee was recognized with the prestigious award from their public education campaign, “Don’t Be An Accidental Drug Dealer.” Hear from Roy Vaughn, APR, senior vice president and chief communications officer for BlueCross about the research, planning, and execution strategies put into place to help the campaign achieve significant results.
As senior vice president and CCO, Vaughn is responsible for all strategic and stakeholder communications functions at BlueCross, including public affairs, media relations, executive and internal communications, marketing communications and advertising, and digital and social media. He provide strategic counsel, alignment and consistency for all BlueCross communications initiatives. Healthcare has been his single career focus, creating a depth of expertise in strategic communications practices, reputation management, crisis communications and response.
In addition to his oversight of communications, he serves as executive director of the BlueCross Health Foundation, which supports high-impact programs and innovative approaches to improve the health and quality of life of Tennesseans.
Before returning to his hometown of Chattanooga in 2007 to join BlueCross as director of communications, Vaughn was a founding partner of the Nashville public relations firm of Katcher Vaughn & Bailey Public Relations.
Vaughn is on the board of the Chattanooga Area Chamber of Commerce and its Foundation, and is a past chairman of the Chamber board. His volunteer, community, and civic service includes the boards of the YMCA of Metropolitan Chattanooga, Friends of the Festival, and the University of Chattanooga Foundation. He previously served on the board of the Urban League of Chattanooga. Vaughn is also a member of the board of trustees for the Middle Tennessee State University College of Media & Entertainment, where he earned his degree.
You do not need to be a PRSA member to attend this event.