Your COVID-19 Response versus Your Long-Term Strategy

Join PRSA Lookout Chapter for a VIRTUAL PROGRAM via Zoom

Weds., June 10, 2020
11:30 a.m.: Virtual networking
Noon: Program begins
Register here

In our June presentation, PR leaders from Development Counsellors International, a leading travel and economic development marketing agency, share best practices on marketing during COVID-19 whether your business is B2B or B2C.

How do you respond to the ongoing pandemic in a way that reinforces your brand’s reputation as we settle into a new normal? Staying relevant is important, but so is reaching longer term goals that probably haven’t changed due to COVID.

Using tourism and economic development case studies, we’ll cover how to adjust your media relations, digital (including social media/work with influencers) and content strategies to capture stakeholder attention in the now while advancing your longer term strategies.

For over 60 years, Development Counsellors International (DCI) has been increasing visitors and business inquiries for destinations across the globe. They’re the leading travel and economic development marketing agency, spearheading placemaking efforts for clients worldwide from their offices in NYC, LA, Toronto and Denver. DCI has supported the work of the Chattanooga Tourism Co. and the Chattanooga Chamber of Commerce to promote Chattanooga nationally and internationally for everything from our natural beauty to our startup ecosystem.