Sustainable Growth: Leveraging Brand Values to Build Brand Awareness in the Southeast with Wes Boling of Nokian Tyres
How does the northernmost tiremaker in the world establish roots in the heart of Southeast Tennessee? Nokian Tyres, a Finnish company that invented the winter tire, opened a gleaming factory in Dayton in 2019 and is busy recruiting workers and establishing its retail presence. Senior Communications Manager Wes Boling will discuss how the company is building bridges in Southeast Tennessee using a diverse PR toolkit, including its core value of sustainability.
Scheduled for September 1, 2021 from 11:30 AM to 1 PM via Zoom.
Tickets are available through Eventbrite.