Scheduled for October 6 at noon on Zoom.
Event Description
You can find just about anything on social media, but among all that content, what does it take to build a truly memorable brand that will increase engagement and drive sales? Turns out, character can help.
Join PRSA Lookout to hear how Chattanooga Bakery, a century-old company, and Knoxville-based marketing agency Tombras Group, reintroduced the voice of MoonPie, the familiar snack cake. By building a brand character, the company tapped into newer, younger audiences and increased sales by transforming their social media presence – into the internet’s snarkiest little snack cake.
Tickets are available through Eventbrite.