Wednesday, March 5, 2025, from 11:30 a.m.-1 p.m.
Effective internal communication isn’t just about sending messages — it’s about ensuring employees engage, trust, and act on the information they receive. This session explores how data-driven insights can transform employee communications, from measuring engagement to standardizing best practices and implementing a digital-first strategy. Through a real-world case study, attendees will learn how a “Drive to Digital” approach increased intranet traffic, improved town hall participation, and fostered stronger connections through human-centered storytelling. Walk away with actionable strategies to measure, refine, and enhance internal communications in your organization.
NEW Location
Riverport Grille, 224 Broad St., Chattanooga, TN 37402
OUR SPEAKER
JANEL KASPER-WOLFE
Janel Kasper-Wolfe is an experienced research and communications measurement professional specializing in data-driven strategic communications, performance accountability, and stakeholder engagement Currently serving as the Research and Analytics Lead in NASA’s Office of Communications, Janel plays a key role in fostering a measurement-driven culture across the agency. She leads enterprise-wide performance accountability efforts, integrates research and evaluation into communications strategy, and facilitates the Analytics Community of Practice to advance NASA’s measurement capabilities. Adept at analyzing, synthesizing, and delivering actionable insights, she specializes in leveraging data to enhance strategic decision-making and improve organizational effectiveness.
Janel’s career spans consulting, government contracting, and scientific associations, where she has helped organizations communicate their value to stakeholders through data-driven insights.
She holds a Master’s degree in Sociology from the University of Wyoming and has received multiple NASA Group Achievement Awards for her contributions to research and strategic communications. Passionate about turning data into compelling narratives, Janel continues to drive initiatives that enhance NASA’s communication effectiveness and decision-making processes.
She holds an M.A. in Sociology from the University of Wyoming and lives in Huntsville, AL. When she’s not analyzing data or shaping strategy, Janel can be found reading, knitting, or white-water rafting. She enjoys spending time with her husband, Bo, and their son, Rainey, and helps take care of their backyard chickens and family farm. Whether lost in a book or tending to the land, she finds balance in both curiosity and connection.