Wednesday, April 1, 2026, from 11:30 a.m.-1 p.m.
Get an inside look at FIFA World Cup 2026 preparations from Director of PR and Communications
Hear from Joe Trahan, Director of PR and Communications for the North Texas FIFA World Cup Organizing Committee/Dallas Host City, as he shares how the region is gearing up for the global stage. You’ll learn how communications are being coordinated across local, national, and international media for one of the world’s biggest sporting events.
Don’t miss this exclusive behind‑the‑scenes perspective!
Meeting Location
Food City, 1375 Broad St, Chattanooga, TN 37402
NEW ENTRANCE – Please enter from Broad Street at Suite 207. This door leads directly to the elevator instead of going through the store.
PARKING INFORMATION: While the event is hosted at Food City, they ask that parking directly in front of the store is reserved for shoppers. There is ample on street parking around Food City, multiple surface level parking lots nearby along with a large parking garage next to the Chattanoogan hotel across the street from the store.
OUR SPEAKER
Joe Trahan is a sports media professional who has spent nearly two decades in the professional/collegiate sports public relations ranks. He joined Tony Fay PR in 2024 where he serves as a Senior Account Director, while specifically being charged with spearheading communications for the North Texas FWC Organizing Committee as the Director of PR and Communications during FIFA World Cup 2026.
Trahan has gained experience throughout the National Football League, the National Basketball Association, the NCAA/college sports, as well as internationally with NFL Europe (Hamburg, Germany).
Previously, he spent 17 years (2007-2024) with the Dallas Cowboys Public Relations Department, including most recently serving as the Director of Media Relations and Corporate Communications from 2021-24.
Along with assisting with the Cowboys day-to-day football communications, he was also the primary press contact/media coordinator for AT&T Stadium and The Star in Frisco where he worked such events as Super Bowl XLV, the inaugural National Championship Game (2015), the annual Cotton Bowl, the 2010 NBA All-Star Game, the NCAA Men’s Basketball Final Four Championship (2014), international soccer matches, world championship boxing, WrestleMania and the Academy of Country Music Awards, to name a few.
Trahan owns two degrees from The University of Southern Mississippi with a Bachelor’s of Science (Sport Administration) and a Master’s of Arts (Public Relations), and is also an adjunct professor at both Southern Methodist University (SMU) and the University of North Texas (UNT) where he teaches both graduate and undergraduate classes in Sports Public Relations.